There's a right word for EVERYTHING!
Best-selling author and digital marketing pioneer Ann Handley once said:
"Before you begin writing, be sure you know the purpose or mission or objective of every piece of content that you write. What are you trying to achieve? What information, exactly, are you trying to communicate? And why should your audience care?"
It's not just a challenge, but a call to action for every writer to exact the greatest impact possible when wielding the power of the written word.
You have a story to tell. Let's get started...